Wednesday, September 7, 2022

Tonic Cartography

 I recently saw this map on a 4-pack of Fever Tree tonic water. 

It's very small and hard to read. I could not find it on their web page so I took a picture to blow it up to a readable scale. It's a nicely stylized drawing showing their worldwide "sourcing" of ingredients including smoked applewood water from England, Congolese quinine and Jamaican pimento berry. It's confusing where they've placed some of these ingredients, especially the Mexican bitter oranges in British Columbia. Also, no pictures of ginger? The Mercator influence could also be toned down but I guess I can't expect too much from tonic water cartography.


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